Carl Sandburg said it better than I ever could, but – to be fair – he was a celebrated poet and three-time Pulitzer Prize winner: “Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.” If there’s one sentiment the modern American can understand, it’s that of your time being spent for you instead of being spent by you. “I don’t have time,” is a phrase we utter so often that it almost becomes an automatic response, a shrug against the endless pressures of modern life. But here’s the thing: that’s almost universally untrue. There are 168 hours in every week – so why are we rushing and still behind on everything? There’s plenty of time. We just need to use it smarter. This is the central insight of Laura Vanderkam’s 168

LANCASTER, PA — 9/14/2025 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in DevX in an article titled “Effective Methods for Engaging Employees with Company Values.” The piece dives into how organizations can better connect their teams to core company values and showcases Tom’s expertise as a thought leader in the marketing and technology space. In the article, Tom shares why simplifying and clearly communicating your values is essential to getting employees truly aligned—not just aware. His perspective offers real-world value for business owners looking to motivate their teams, strengthen culture, and create more meaningful employee buy-in. As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing. Read the full article from DevX here →https://www.devx.com/uncategorized/effective-methods-for-engaging-employees-with-company-values/

LANCASTER, PA — 9/14/2025 — We’re thrilled to announce that Tom Malesic, Founder and CEO of EZMarketing, was recently featured in DevX in an article titled “We Asked Experts How to Overcome Sales Objections.” It showcases Tom’s expertise as a thought leader in the marketing and technology space. In the article, Tom shares how reframing objections as opportunities to deepen trust can transform the sales process. His perspective offers real-world value for business owners looking to improve their close rates through smarter communication and customer understanding. As a passionate advocate for small businesses, Tom continues to lend his voice to publications and podcasts that help entrepreneurs thrive through clarity, strategy, and smarter marketing. Read the full article from DevX here → https://www.devx.com/uncategorized/sales-objections-17-proven-strategies-to-overcome-them-from-the-experts/

The Power of Core Focus Author: Meg Thoreson Every quarter, I ask leadership teams a simple question: “Did you make a strategic decision in the last 90 days by filtering it through your Core Focus?” When the answer is a confident yes, the room lights up. Leaders lean in, voices overlap, and pride radiates from the team. They know they’ve been disciplined enough to stay true to their company’s sweet spot. But more often than not, I hear silence. Focus is hard. It’s a discipline. And in today’s world—overflowing with distractions and shiny opportunities—it’s easy to drift. So, what exactly is your Core Focus, and why does it matter so much? What Is Core Focus? The EOS Vision/Traction Organizer (V/TO) asks eight questions that clarify a business’s vision and execution. One of those questions is: “What is your Core Focus?” Core Focus is the intersection of two elements: Your purpose/cause/passion (why your organization