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Professional

Brooke Lively

Location

  • Fort Worth, Texas, United States
  • San Francisco, California, United States
  • Washington, D.C., United States

Offers Virtual Sessions

I help law firm leaders cut the BS, navigate business roadblocks, and scale their practice on their own terms, with less stress and a lot more control

Meet Brooke Lively

  • Your Law Firm’s Secret Weapon
  • Smart, Direct, Human
  • Obsessed with the Business of Law
  • Financial Chops with MBA, CFA Credentials
  • Makes Scaling Simple and Less Stressful
  • International Best-Selling Author

Book Your Free Introductory Call

Ready to get more of what you want from your business? Let’s talk. Book your free introductory call with me to share your business needs and challenges. I’ll share my background and style. No pressure, just a real conversation to see if we’re the right fit.

EOS Approach

Law firm roots run deep
I grew up in a family of lawyers and built my career helping law firms thrive. I understand the pressures, roadblocks, and potential of the business of law – because it’s in my DNA.
Clarity through data
I’m a numbers girl. They tell your story. I help law firms see what’s really going on in their practice so they can make better decisions and finally feel in control.
Scaling made simple
Growth doesn’t have to feel like chaos. I bring humor, humanity, and hard truths to the process – challenging old habits, cutting through the noise, and keeping things real.

What It’s Like to Work With Me

Hear from the business leaders and teams I’ve had the privilege of guiding through their EOS journey.

Client Success Videos

My Expertise & Insights

Insightful guidance, practical tips, and real-world stories to help you strengthen your leadership team and run a better business.

From Lion to Lamb & Back Again

In most of North America, the saying goes that March comes in like a lion and out like a lamb. For many entrepreneurs, this phrase holds a parallel to their business experience....
Read More

Speaking Engagements

I deliver keynotes and workshops that are perfect for groups of growth-oriented business owners and leaders. These intense sessions will help you:
  • Understand the six keys to building a truly great organization
  • Roll up your sleeves and confront your organizational issues head-on
  • Learn how to get everyone focused on achieving a clear company vision
  • Begin to instill discipline and accountability throughout your organization

My Upcoming Events

May 21, 2026 @ 8:00 AM - 5:00 PM

PILMMA Super Summit 2026

Location: San Antonio, TX

Professional Implementer

brooke.lively@eosworldwide.com

Phone: 817-317-8093

  • Fort Worth, Texas, United States
  • San Francisco, California, United States
  • Washington, D.C., United States

Offers Virtual Sessions

About

Brooke Lively helps law firm leaders get more of what they want from their businesses – clarity, traction, and profitable growth. With more than 20 years in the legal industry and a lifelong connection to the profession, she understands attorneys on a level few can. Brooke’s natural ability to challenge, guide, and inspire helps law firms cut through noise, simplify the complex, and build legal practices that run smoothly and profitably.

As a serial entrepreneur and founder of law-firm focused companies Cathcap and Scaling Law, Brooke brings a rare blend of financial acumen and strategic insight to each engagement. She has worked with hundreds of law firms across the country, combining an MBA, the elite CFA designation, and hands-on leadership with a smart, direct, and refreshingly human approach to make scaling a legal practice feel like hitting the easy button (and more fulfilling).

An international bestselling author and industry thought leader, Brooke has published eight books – five written for law firms, including two bestsellers. Her ninth work, Scaling Law, focuses on helping firms implement EOS. Her From Panic to Profit series remains a go-to resource for attorneys and business owners ready to scale sustainably. Brooke’s insights have been featured by CNBC, Forbes, and U.S. News & World Report, and she is a regular contributor to Attorney at Work.

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