Brooke Lively helps law firm leaders get more of what they want from their businesses – clarity, traction, and healthy, profitable growth. With more than 20 years in the legal industry and a lifelong connection to the profession, she understands attorneys on a level few can. Brooke’s natural ability to challenge, guide, and inspire helps law firms cut through noise, simplify the complex, and build legal practices that run smoothly and profitably.
As a serial entrepreneur and founder of law-firm focused companies Cathcap and Scaling Law, Brooke brings a rare blend of financial acumen and strategic insight to each engagement. She has worked with hundreds of law firms across the country, combining an MBA, the elite CFA designation, and hands-on leadership with a smart, direct, and refreshingly human approach to make scaling a legal practice feel like hitting the easy button (and more fulfilling).
An international bestselling author and industry thought leader, Brooke has published seven books, four of them written for law firms, including two bestsellers. Her latest work, Scaling Law, focuses on helping law firms implement EOS. Her From Panic to Profit series remains a go-to resource for attorneys and business owners ready to scale sustainably. Her Exit on Top in a roadmap for selling your law firm to the right person at the right time.
Brooke’s insights have been featured by CNBC, Forbes, and U.S. News & World Report, she is a regular contributor to Attorney at Work.
