×

Implementer Posts

Tom Was Featured on Adam Harris’s Elevate Podcast!

LANCASTER, PA, (September 30, 2024) – We’re excited to announce Tom was recently featured on the Elevate Podcast!   In this episode, Tom sits down with host Adam Harris to discuss his journey from founding EZSolution to leading EZComputer Solutions and EZMarketing as well as becoming an EOS implementer. They cover how AI is changing business, the importance of websites for driving leads and revenue, and practical tools. Tom also shares insights on leadership, SEO, and email marketing strategies for small businesses. Listen now for valuable tips and ideas. Apple Podcasts | Spotify

Read More »

Tom Was Featured on The B2B Marketing & Sales Podcast!

ANCASTER, PA, (December 18, 2023) – We’re proud to announce Tom was recently featured as a special guest on The B2B Marketing & Sales Podcast! Tom joined host Steve Miller in their 81st episode, “Creating a Revenue-Generating Website”. In this episode, Tom dives deep into the entrepreneurial spirit that led to the creation of EZSolution, and subsequently EZComputer Solutions and EZMarketing.  Tom touches on the crucial role websites play in lead generation and revenue, the evolution of SEO tactics, AI’s impact on website development, and the strategic use of tools like Canva and Adobe Creative Suite in your marketing. Additionally, he speaks to valuable insights on email marketing strategies, and more.  We’re always committed to delivering cutting-edge marketing solutions and insights, especially for small businesses.  To watch now, click here.  To listen wherever you get your podcasts, click here. 

Read More »

The EOS Tool Everyone Uses… But Almost Everyone Gets Wrong

If I had a dollar for every leadership team that told me they were “doing Rocks properly”, I’d be writing this from a very nice beach somewhere. Most teams aren’t lazy. They’re not resistant. They’re not trying to avoid accountability. They’re just misunderstanding what Rocks are actually for. I see this with self-implementers, long-term EOS teams, and highly capable leaders. The intention is right, but the execution is off. And when Rocks are off, traction quietly disappears quarter after quarter. So let’s talk about what’s really going wrong. What Rocks Are Meant To Do Rocks exist to create focus. Not general progress. Not busy work. Not “everything that feels important”. A Rock is a commitment to move something meaningful forward in the next 90 days. It forces leaders to make hard choices about what won’t get attention this quarter so that a few things actually get done. When Rocks are

Read More »

Tom Discusses the #1 Marketing Mistake (and How to Fix it) on The Shift Spotlight™ Podcast

We’re excited to share that our founder and CEO, Tom Malesic, was featured on The Shift Spotlight™, where he talked about the 25+ year journey of building EZSolution into a leader in marketing and IT innovation. What began back in 1996 as a small web design company has grown into a 25+ person team across the U.S. and the Philippines, built on clarity, culture, and a results-driven mindset that actually converts. During the conversation, Tom shared insights on: Why a website that doesn’t convert is costing your business money How EOS® shaped our culture and accountability at EZSolution What it takes to build a values-driven team that thrives across continents The biggest marketing mistake most businesses make—and how to fix it How to turn your website into a true sales engine with CTAs that convert What’s next for digital marketing, from AI video cloning to future trends It’s a strategy-packed discussion full of real-world takeaways,

Read More »

Better Discussion = Better Results. EOS Implementers as Facilitators

When a leadership team sits down to tackle big, complex issues or to get aligned around where the company is going, the quality of the  conversation clearly drives the quality of the outcome.  While it might seem natural for one of the company’s leaders to facilitate these conversations, experience shows us teams often get better results when the discussion is led by an EOS Implementer. Here’s why. Independence Creates Safety An EOS Implementer comes into the room with something incredibly valuable: independence. They have no history with the team, no past conflicts, and no emotional baggage tied to previous decisions. They can ask questions and prompt honest input that comes from a place of genuine concern for the company’s success.  That neutrality creates a safer environment—one where people are more willing to be honest, challenge assumptions, and share what they really think – the backbone of truly productive discussions. No

Read More »

Need a Push? The Implementer as Coach

If you’ve ever watched a Nick Saban get animated on the sideline or listened to a Bill Belichick press conference, you know one thing for sure: They push. Constantly. One of the roles of an EOS Implementer is Coach, and the same rule applies. Great coaches don’t sit back and let client teams coast, because left to themselves, they tend to run the plays that are comfortable – and that’s not what wins championships. Just like football, growth in business requires direction, accountability, discipline, and someone willing to demand more. One big reason EOS Implementers push is perspective. Players on the field are focused on their assignment: make the block, run the route, cover your assigned opponent. Coaches see the entire field. An EOS Implementer, as coach, has that same wide-angle lens. While one department is celebrating a small win, the coach may see an issue no one wants to

Read More »