Kooistra, Ken

Home Base:
Grand Rapids, MI 49426
Service Area:
Michigan, Will Travel
About This Implementer

Ken started his career as an entrepreneur at age 21.He has led three companies since that time. He oversaw product design, manufacturing, distribution, marketing, and sales. Each of these companies experienced growth from 10% – 25% each year.

Ken worked continuously on his businesses, striving to get the most out of them. He partnered with manufacturers in the USA, China, Germany, and India. His original product designs led the market and were emulated by his competition. Ken also experienced the challenges of owning and operating a company. The kind of issues that keep you awake at night: financial struggles, partner struggles, and employee tensions. Through those years, he has come through with an understanding of the process, and the knowledge of what it takes to make a business great. Ken has found that there is always progress to be made, and lessons to be learned that would make the business excel.

Today, Ken is part of EOS® because he cares about other business leaders who face these same difficulties. He finds joy in seeing companies get to the place where employees and leaders are unified. Where business leaders discover peace, and employees have a renewed satisfaction in coming to work because the right people are in the right seats. Where growth is healthy and exciting. As an EOS® implementer, he does exactly what he learned to love as a business owner, he says “I developed a passion for working on the business, rather than in the business.” Now Ken helps other businesses meet or exceed their expectations with the Entrepreneurial Operation System™


Ken brings knowledge and passion to make your company function at its highest level. He does this by facilitating the implementation of the EOS, the Entrepreneurial Operating System. In short, he will help you find the right people for the right seats, develop business goals and dreams (that are realistic AND ambitious), while, also, giving you plenty of things to think and reflect on as you grow and develop your business. I couldn’t recommend Ken highly enough.

Stephen Segner, Swanson Electric Services

Ken showed us how we can effectively communicate, which is amazing! Ken is direct with us and really pushes us to do things differently. And he taught us that we need to have those tough conversations, even though they can be uncomfortable. And the more we use the EOS tools that he has taught us, the more traction we get. I have noticed a positive change. And that truly excites me. We have a long way to go, but we wouldn’t have gotten to where we are now without Ken’s help.

Brian Kooiker, Progressive Handling, Inc.

We have been working with Ken since May of 2019. Ken has been very true to the words he spoke from day one. He is very knowledgeable of the EOS model and how it can be implemented in our company. He seems to be able to dissect who we are and what we are trying to do/ become by listening to us and asking questions of us. His suggestions as we build seats and put names in them are very helpful!! He does not tell us what to build exactly or who should be put in them but explains the purpose and the ability specific things have, which provides us the knowledge to make the choices ourselves. I do not believe we have been an easy ‘project’ for him, and we still have our issues as a company. He always leads us back to the core of what EOS is and how it was intended to function while we are working on getting our heads around the choices we need to make as a company. Ken is direct and engaging but we never feel like it pushes us away. We feel empowered to make the difficult decisions with a helpful direction from Ken/ EOS. I am truly excited to continue to watch the change for the good that this EOS leadership model provides for us and I believe it is greatly because of Ken’s knowledge and desire to see us succeed which it is even more attractive to pursue through the process. It has been our privilege to have met Ken Kooistra and look forward to a lifetime of relationship with him.

Jeff Swanson, President , Swanson Electrical Services Inc.
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