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Hear from the business leaders and teams I’ve had the privilege of guiding through their EOS journey.
Insightful guidance, practical tips, and real-world stories to help you strengthen your leadership team and run a better business.
kevin.armstrong@eosworldwide.com
When people ask me what I do for a living, I usually answer with a question:
You know those business owners who take twelve weeks off a year, whose companies grow by at least 15% annually, and who are always present for family or community events? Those are my clients.
I’ve spent more than 15 years working inside the EOS community and thousands of EOS session days with leadership teams. Over that time, I’ve seen a clear pattern: the EOS tools work – but only when leadership teams are ready to lead differently.
Most companies don’t struggle because EOS is broken. They struggle because they underestimate the discipline required to run it well and the importance of choosing the right EOS Implementer.
One of the first things I coach my clients on is this: instead of selling yourself, teach prospective clients how to shop for your services. In any important decision, value should come before price – and that only happens when people are equipped with the right questions.
If you are considering EOS, here are the questions I believe every leadership team should be asking when choosing an Implementer, along with my answers so you can decide for yourself whether I’m the right fit.
1. What is your designation?
EOS has three designations: Professional, Certified, and Expert. I am an EOS Expert Implementer. The criteria for this designation reflecting experience, consistency, and results can be found here.
2. How long have you worked with entrepreneurial teams?
For 23 years, I owned and ran one of the most successful franchises of TAB Board International, working directly with owners and leadership teams of small to mid-sized businesses. In 2008, I handed a copy of Traction to more than 100 of my clients. In the summer of 2011, I traveled to Detroit to meet Gino Wickman and 11 other Implementers. Today, EOS has over 900 Implementers worldwide.
3. Where do you fall in terms of coaching style?
I see myself as a guide, not a consultant. My role is to guide your leadership team to the summit of Everest – and back down again – using the 20 simple tools of EOS. I teach teams how to teach others through a proven process. I believe, as Alan Mulally has said, that running a successful company requires zero tolerance around behavior and process. Because of that, I rate myself an 8 out of 10 toward the “less flexible” end of the spectrum when it comes to following the EOS Proven Process. I am available between sessions to support you and your team along the way.
4. What qualifies you as a proven facilitator?
I have facilitated peer boards of business owners for over 20 years. Great facilitation ensures everyone has a voice, no one dominates, and meetings stay focused without drifting into tangents. It also requires asking the right questions – a skill that only comes from training and experience.
5. How do you manage different behavior styles of team members?
I am certified in behavioral assessments and understand the distinctions between tools such as DISC, Colors, Myers-Briggs, and Kolbe. This training is critical in helping leadership teams understand one another’s tendencies and work together more effectively.
6. What business background qualifies you to be an EOS Implementer?
An effective EOS Implementer must play three roles: coach, teacher, and facilitator.
• As a coach, I’ve spent over 20 years working one-on-one with business owners, and I understand how to identify the one issue that, if addressed, resolves many others. I’ve also coached wind ensembles, volleyball, and baseball teams – experience that translates directly into leadership dynamics.
• As a teacher, I’ve taught at both the high school and college levels and was a nationally respected sales trainer. Great teachers don’t need to demonstrate; they need to connect using the right analogies and language for different learning styles.
• As a facilitator, I draw on over 20 years of facilitating peer boards and leadership teams – and my experience owning and running three successful businesses – to ensure everyone has a voice, no one dominates, and each session produces clarity and decisions, not just discussion.
I work best with owners and leadership teams who want to build companies that grow, operate without them, and support full lives – not just better meetings.
7. What are your fees?
I am at the top of the fee structure for EOS Implementers, but feel free to ask me about the option where I won’t charge you a fee.
I fell in love with EOS because Gino Wickman truly understood the difference between a leader (Visionary) and a manager (Integrator). I explain this distinction in my TEDx talk, and I believe it is one of the most important insights for any leadership team.
As you consider your choice of an EOS Implementer, I encourage you to use these questions – whether you speak with me or not – to determine the right fit for you and your team
