For nearly seven years as an EOS Implementer®, one of the most common challenges I’ve seen on leadership teams is this: the Integrator struggles to fully own the Integrator seat.
This most often happens when the Integrator is also sitting in the Operations seat – and never quite steps out of the day-to-day.
When that happens, it can feel like:
- Missing revenue targets
- Rocks consistently falling below 80% completion
- Ongoing, unresolved people issues
- Lack of clear accountability
- A leadership team that feels like it’s drowning
- A Visionary and Integrator who aren’t truly aligned
Many people assume being a great Integrator means being deep in the weeds – doing the work at a granular level. But when that’s the case, the company often flatlines. The Integrator unintentionally becomes the lid on the organization’s growth.
Instead, your Integrator should be like a lifeguard sitting high in the lifeguard chair.
Imagine if lifeguards were stationed in the water all day. At first glance, it might seem smart: If something goes wrong, they’re already right there.
But we all know that doesn’t work.
A lifeguard in the water can only help what’s directly in front of them. They lose the ability to scan the entire beach, spot trouble early, or warn others before danger hits. They don’t have the vantage point that clarity, distance, and perspective provide.
The same is true for your Integrator.
When the Integrator’s head is down, focused on executing day-to-day tasks, they lose the ability to see what’s coming. Yes, the work is getting done – but meanwhile, a shark may be approaching that no one is watching for.
This confusion often arises because the Integrator is also filling the Operations seat. But those are two distinct roles – much like the difference between a swim instructor and a lifeguard.
A swim instructor is in the water, teaching and demonstrating.
A lifeguard is above it all – eyes up, scanning the horizon, watching the whole system.
To be clear, there are seasons when an Integrator must sit in more than one seat. In smaller or growing companies, there may not yet be enough scale to justify separate roles – and that’s normal. Most businesses fill seats fractionally at some point in their lifecycle.
Even then, the danger is conflating the roles.
They are still two distinct seats with different objectives, different outcomes, and different measures of success. The real challenge is carving out enough time and mental space to do both well – especially stepping away from the urgent to focus on what’s important.
But when the lifeguard stays in the water too long, no one is left in the chair.
And at the wrong moment, that can mean disaster.
Your Integrator’s job – every single day – is to watch for danger, create clarity, and warn the team early.
Not to swim in the water.