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Tom Discusses the #1 Marketing Mistake (and How to Fix it) on The Shift Spotlight™ Podcast

We’re excited to share that our founder and CEO, Tom Malesic, was featured on The Shift Spotlight™, where he talked about the 25+ year journey of building EZSolution into a leader in marketing and IT innovation.

What began back in 1996 as a small web design company has grown into a 25+ person team across the U.S. and the Philippines, built on clarity, culture, and a results-driven mindset that actually converts.

During the conversation, Tom shared insights on:

  • Why a website that doesn’t convert is costing your business money
  • How EOS® shaped our culture and accountability at EZSolution
  • What it takes to build a values-driven team that thrives across continents
  • The biggest marketing mistake most businesses make—and how to fix it
  • How to turn your website into a true sales engine with CTAs that convert
  • What’s next for digital marketing, from AI video cloning to future trends

It’s a strategy-packed discussion full of real-world takeaways, bold insights, and digital wisdom every business owner can use.