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They Sold a Knockoff. We Built the Real Thing.

Chris Voss laughed when I told him.

Then, in that late-night FM DJ voice: “I told you so.”

It started at sunrise in the Bat Cave. Coffee in hand, checking my book’s Amazon rankings.

Right under Fight Less, Win More sat a “companion workbook.”

I didn’t write it. Nobody asked.

That afternoon, Michael Ross sent a photo from Panama City. Grinning in the sun, holding the fake like a trophy. He’d paid for it because he trusted my name.

That’s the part that hurt.

Like any good Obi-Wan, Chris had warned me years earlier. Every successful book draws mosquitoes, counterfeiters who feed on an author’s work. He challenged me to build the real workbook before they did.

I parked it on my EOS Worldwide Long-Term Issues List. The back burner.

I got bitten and forgot my bug spray.

So I pulled it off the back burner. Built a team. Brought in a real publisher, Amplify Publishing Group. Funded it myself. Some days I couldn’t read the manuscript one more time. We pressed the attack anyway.

Today it’s the only authorized Fight Less, Win More Workbook.

The mosquitoes moved on to other authors.

The lesson: when your Obi-Wan tells you the mosquitoes are coming, buy the bug spray.

Who’s the Obi-Wan in your life, and what did they warn you about?

Stay Curious,

JBS