Read time: ~2 min | Goal: Name the gap between looking successful and feeling trapped, and promise a way out.
Nobody warns you that you can hit every goal you’ve set and still feel trapped in your business. If that’s you…you’re definitely not alone.
Welcome. If you’re reading this, I’m going to guess something about you. From the outside, your business looks like a success. The revenue is there. You have got customers, a team, an office.
By every measure, you’ve made it.
…And, If you’re truly happy then I encourage you to leave….I’ve got nothing to offer.
Most likely….you’re working harder than ever. That thing you built… you know the one to give you freedom….it owns your days, your weekends, and most likely your head at 2:00 in the morning when you can’t fall back asleep. The reality is…that if you stopped pushing for even a week, the whole thing will wobble….if you took a vacation for 30 days, you may come back to a 3-alarm fire. Is this what you’ve worked so hard to build?
The fist thing you need to hear…. that feeling you have…doesn’t exist because you don’t work hard enough. It’s not weakness, or ingratitude. It is the most common experience among successful business owners that nobody talks about.
We get sold a story. The story says: build the business, hit the numbers, and freedom comes. Work hard enough, grow big enough, and one day…you will arrive. So you chase the next level, and the next, and every time you get there the finish line moves and the weight you’re carrying gets a little bit heavier…only you don’t notice because you’ve been doing this for so long, that incremental pressure that mounts is subtle. Until one day you begin to feel the crush.
I have coached enough founders….shit…I was one, few times over….Successfully. I know that the ones who look the most successful from the outside are very often the most trapped on the inside, because the growth they chased and achieved, did not set them free. It just gave them a bigger, more expensive version of the same problem. Sell more…make more money…that will solve all of our issues….right?
This series is about fixing that. Not with more hustle, not another quick fix. We start somewhere most refuse to go: your mind. Because you cannot build a business that frees you until you get honest about what you actually want and what is really going on underneath all the busyness. We all want to be busy…it’s like a badge of honor. How about learning tools and tactics that make you effective. That begin to help you build a team that you can trust to make decisions.
So for now, I just want you to sit with one idea. Especially, if you have hit
All your goals and you still feel stuck, the problem was never the goals. It was the map. And I can help you redraw it.
In the next Article, I will show you exactly why you feel trapped in the very thing you built for freedom, and why it is not your fault…more importantly, why it has nothing to do with hitting goals. I will see you there.