back to directory

Certified

Gerardo Escalona

Location

Miami, Florida, United States
West Palm Beach, Florida, United States
Fort Lauderdale, Florida, United States

Offers Virtual Sessions

Helping business owners build companies that thrive without them, growing both their business and their freedom

Meet Gerardo Escalona

Serial entrepreneur who has founded and scaled multiple businesses. Bringing real-world experience to every session
Certified EOS Implementer who has guided hundreds of leadership teams to achieve clarity, accountability and freedom
Deep business, coaching, and facilitation expertise
Bilingual and multicultural, with extensive experience working with Latin American, European, and U.S.-based companies
Passionate about helping founders evolve from operators to true leaders
Co-founder of The Profit Recipe, a firm dedicated to helping growth-minded businesses scale with clarity and team health

Book Your Free Introductory Call

Ready to get more of what you want from your business? Let’s talk. Book your free introductory call with me to share your business needs and challenges. I’ll share my background and style. No pressure, just a real conversation to see if we’re the right fit.

My Approach

Entrepreneur turned Implementer: I've been in your shoes.

My approach is grounded in empathy and experience. I'm not teaching theory. I'm guiding from lived experience, helping founders break through the same ceilings I once faced.

Energy and Purpose: A Catalyst for Change

My purpose is to be a catalyst for people to evolve and co-create the lives they truly want. I blend structure with heart, bringing out the best in every leader by creating space for growth.

Proven Partner

As a dedicated guide to walk beside you through the EOS journey, I will help your team gain traction, strengthen accountability, and build a business that thrives without you.

What It’s Like to Work With Me

Hear from the business leaders and teams I’ve had the privilege of guiding through their EOS journey.

My Expertise & Insights

Insightful guidance, practical tips, and real-world stories to help you strengthen your leadership team and run a better business.

Meeting Pulse 2.0: How to Turn Red Numbers into Action Between Quarterlies

ChemTek Solutions, a 90-person specialty-chemicals manufacturer, loved its Scorecard. Until a raw-material spike shredded margin for an entire half-quarter. The leadership team saw the "Gross Profit %" Measurable show up red on...

From Lion to Lamb & Back Again

In most of North America, the saying goes that March comes in like a lion and out like a lamb. For many entrepreneurs, this phrase holds a parallel to their business experience....

Why Self-Implementing EOS Is So Hard (And Often a Poor Use of Leadership’s Time)

Vision is about getting crystal clear and aligned on where the company is going and how it plans to get there. Traction means instilling discipline and accountability into the organizations so that...

Speaking Engagements

I deliver keynotes and workshops that are perfect for groups of growth-oriented business owners and leaders. These intense sessions will help you:

Understand the six keys to building a truly great organization
Roll up your sleeves and confront your organizational issues head-on
Learn how to get everyone focused on achieving a clear company vision
Begin to instill discipline and accountability throughout your organization

My Upcoming Events

There are no current upcoming events. Please check back regularly and follow us on social for the latest news and events!

Certified Implementer

gerardo@theprofitrecipe.com

Phone: 786-658-3697

Miami, Florida, United States
West Palm Beach, Florida, United States
Fort Lauderdale, Florida, United States

Offers Virtual Sessions

About

I founded my first company in my late 20’s, an Advisory firm that helped people achieve financial freedom. A couple of years later, I launched a second business, a paper distribution company, and I wish it started as well as my first company, but that was not the case.

We lacked accountability in the company.
We didn’t have the right people.
And I was wearing all the hats. In my other business, I was managing hundreds of millions in AUM, and here I was driving a truck to deliver the paper.

I searched for answers for many years, and nothing worked until I read the book Traction and decided to implement EOS. Fast forward, we doubled revenue and profit the first year, but most important:

Everyone owned their roles and responsibilities.
All my employees lived our values and culture.
And, I got to run both businesses by only assisting a weekly meeting with each leadership team. I gained control, and now it was not my business running me.

I decided to sell both companies to move to the US for a better future for my kids. Here I founded my third business, a company that empowers entrepreneurs and their leadership team to evolve to change the world one company at a time.

https://calendly.com/gerardo-eos