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Eddie Russ

  • Austin, Texas, United States

Offers Virtual Sessions

I am passionate about helping entrepreneurs transform their business and their lives.

Certified

Meet Eddie Russ

  • 18 years as a entrepreneur with a successful exit
  • Grew Austin/ San Antonio Soccer Shots Franchise into one of the highest grossing in the country
  • 30+ years as a teacher and a coach
  • Known for an energetic style, sharp facilitation, and real results

Book Your Free Introductory Call

Ready to get more of what you want from your business? Let’s talk. Book your free introductory call with me to share your business needs and challenges. I’ll share my background and style. No pressure, just a real conversation to see if we’re the right fit.

EOS Approach

Operator's Perspective
I’ve been in the seat—building a team, navigating growth, making tough calls, and ultimately exiting a successful business. I bring that practical perspective into every session.
Coach Mindset
I help teams see what they may not see on their own. I ask the questions, challenge the thinking, and create the space for leaders to grow and find their own answers.
Energetic, Direct Facilitation
I bring energy, candor, humor, and focus to the room. We tackle the real issues, keep things moving, and make sure the team leaves clear, aligned, and ready to act.

What It’s Like to Implement EOS

Hear from the business leaders and teams I’ve had the privilege of guiding through their EOS journey.

Client Success Videos

Expertise & Insights

Insightful guidance, practical tips, and real-world stories to help you strengthen your leadership team and run a better business.

From Lion to Lamb & Back Again

In most of North America, the saying goes that March comes in like a lion and out like a lamb. For many entrepreneurs, this phrase holds a parallel to their business experience....
Read More

Speaking Engagements

I deliver keynotes and workshops that are perfect for groups of growth-oriented business owners and leaders. These intense sessions will help you:
  • Understand the six keys to building a truly great organization
  • Roll up your sleeves and confront your organizational issues head-on
  • Learn how to get everyone focused on achieving a clear company vision
  • Begin to instill discipline and accountability throughout your organization

My Upcoming Events

There are no current upcoming events. Please check back regularly and follow us on social for the latest news and events!

Certified Implementer

eddie.russ@eosworldwide.com

Phone: 512-217-3520

  • Austin, Texas, United States

About

We all need a coach on our bench.

Eddie Russ activates leaders. A lifelong teacher and coach, Eddie finds joy in helping others maximize their success and live with purpose.

Before becoming an entrepreneur, Eddie spent thirteen years in education as a high school English teacher, varsity basketball and soccer coach, Dean of Students, and Director of Athletics in San Francisco and Austin. In 2007, driven by a passion for leadership and growth, he launched the Soccer Shots franchises in Austin and San Antonio.

Like many entrepreneurs, Eddie learned through trial and error—until 2015, when he discovered Traction and the Entrepreneurial Operating System. Implementing EOS transformed his business and his life. Under his leadership, Soccer Shots Austin became one of the top-grossing territories in the country and an 8-time “Best of Austin” winner (Austin Chronicle). Before exiting the company in 2025, Eddie and his team impacted thousands of children, coaches, and parents through the beautiful game of soccer.

Today, as a Certified EOS Implementer, Eddie helps leadership teams clarify their vision, build healthy accountability, strengthen communication, and gain traction—so they can achieve meaningful results and truly live their purpose.

 

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