Many companies today use their corporate values in their marketing plans to attract new customers. They’re missing it. Your corporate values describe your culture, the

According to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. By the end

“The best way to predict the future is to invent it.” Nope, this isn’t a quote from Abraham Lincoln, but Alan Kay. The converse is

Most business owners are eager to see a lot of things happen for, and in, the business each year. So eager that they usually try

To help focus their company’s limited marketing and sales resources, and define how to best serve their customers, EOS® businesses also define their 3 Uniques™.

Just a little over 20 years ago Zappos went live as an online shoe retail store. Naysayers argued that it would fail. Can you guess

When driving my truck I often look down at my speed, and occasionally at the “miles left” in my gas tank. I hardly ever check

Have you ever wondered what your contractor or supplier is doing, or questioned: “Where are we?” As a buyer, no one enjoys not knowing. Your

Your marketing strategy is essential to finding and attracting the right customers for your business. Do you know who your “right customers” are? If not,