EOS Implementer


Sprinkle, Brent

Home Base:
Raleigh / Durham / Chapel Hill, NC 27513
Service Area:
NC, SC, and VA; willing to travel anywhere to help
About This Implementer

Born in Richmond, raised in Charlotte, and educated in NC State, he received his degree in Computer Science but quickly realized that while computers do exactly what you tell them, people….not so much. Guided by a strong desire to have a major impact, he moved into management succeeding in leading a number of software and hardware technology development teams ranging in size from 8 to over 800.

As an avid student of leadership with a willingness to “try it and see”, Brent experimented with many techniques, tools, theories and concepts. The school of hard knocks got its name for a reason… but figuring out how to get people in roles they wanted to do and they were good at allowed more time to focus on leadership – a repeatable pattern which resulted in continued success.
As owner and lead guide at TrueNorth Business Navigation,
Brent believes that most businesses are on a journey but have yet to reach their summit,
That most business owners are passionate about what they do, but struggle to convey this passion to their team, and
That most employees want to work for a company that shares their values, their core beliefs and allows them to spend every single day doing what they are uniquely qualified to do.
Brent know’s how to make these things happen. And it change people’s lives!
If you have ever felt your business was a “little lost in the woods”, contact Brent and let him guide you to navigate TrueNorth.


You add value by forcing our management team to deal with the issues holding back our business. You are a neutral third-party that listens intently, instructs patiently, and does not bend to the will or ways of any one member of the team. You have a process and you are helping our team understand that discipline around implementing it will help us breakthrough.

Bart Newman, Thrive Coffee Farmers

I think that you help us get “unstuck” by simply calling us out on not making progress, or by introducing possibilities for thinking that wouldn’t be in the room without you there. You facilitate – make it easier to get where we’re trying to go in our meetings.

Clay Harris, WorkSmart

I wish that I had implemented EOS earlier with your guidance. My business would have been stronger faster, my life would have been less stressful and my employees would have been happier. I got the Traction book and read it. I thought I could implement it myself…. I can tell you from trying it both ways, working with you to help us correctly implement EOS was, and remains worth it. Your insight and ability to act as the impartial mediator to stay true to the system has made all the difference.

Kristin Adams, AfterGlow Cosmetics
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