EOS Implementer


Erath, Michael

Home Base:
Phoenix, AZ 85018
Service Area:
Arizona, California, Nevada, and Utah
About This Implementer

According to Gino Wickman, “Michael is one of our best EOS Implementers. What makes him great is that he has lived everything he teaches. His story is a great one, and he is a true class act.”

In the first 15 years of his career, Michael took over an $8M family manufacturing business and started a trading company, both of which he grew to a combined $45M in revenues with over 200 employees. In the midst of the 2009 financial recession, Michael uncovered a significant betrayal by his business partner which led to the collapse of the organization. Michael lost everything and his partner served 2 years in Federal prison. It was every entrepreneur’s worst nightmare.

Late in 2010, Michael leveraged all that he had and started a new business. It was during the startup of his new business that he was introduced to the book Traction. Shortly thereafter, Michael began implementing EOS in his new business. Not only did the business grow and in 2015 make the Inc. 5000, but running the business on EOS gave Michael the entrepreneurial freedom to eventually exit the business and focus on his true passion: Taking all that his entrepreneurial life has given him, sharing it openly and vulnerably, and in doing so giving it all back.

Since 2015, Michael has been a full-time EOS Implementer, sharing from his more than 20 years of experience in the trenches of the entrepreneurial world as a “recovering EOS Self-Implementer” to help his clients recognize blind spots and learn lessons that can only be taught by someone who has the survival skills from living through it all.

In 2017 Michael wrote about his incredible journey in what has now become an Amazon Best-Seller. His book, RISE: The Reincarnation of an Entrepreneur is available on Amazon and through his website.

A former member of peer groups YPO, EO and VISTAGE, Michael has valuable connections around the world. Visit his website (link above) to see what his more than 60 clients have to say about working with him.



Michael is the only Implementer I know of in AZ who successfully implemented EOS® into their own company before becoming an implementer. This experience gives him a unique perspective that “book knowledge” will never give another implementer. Michael will challenge you to your core, and it won’t feel comfortable, but it will be exactly what you need and with the right amount of support. His expertise is worth every penny.

Spencer Boerup, Founder, MagMod Inc.

Michael is the key to the success of our implementation of EOS® because he draws the real issues out of our team, asks the hard questions and always keeps our team focused on what it is going to take to go to the next level.No matter how prepared we are ahead of our meetings, Michael always manages to smoke out issues we didn’t know were there, help us see things we were missing, and guide us to good decisions. He has a gentle yet direct way of finding sore spots and insisting we deal with them.

Lauren Bailey, CEO + Co-Founder, Upward Projects

My entire team loves working with Michael. He is very insightful and brings out the best in each of us. He is always available if we have a question & even came onsite to help coach us through a staff situation. He has a unique way of taking us out of the day-to-day of the business to really focus on what it takes to improve and grow. Michael is truly special, he has been phenomenal to work with and I am supremely confident we would not be where we are without him.

James Ellis, Owner , Ellis Oral Surgery

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