EOS Implementer


DuBe', CJ

Home Base:
Peoria, AZ 85383
Service Area:
Minnesota, Arizona & California
About This Implementer

CJ DuBe’ has always been an entrepreneur. With more than 25 years of experience, CJ knows a lot about business and people. Not following a traditional path, CJ has worked in a variety of capacities, from managing a sales team for a large international company to Director of Operations and HR for a facilities management firm. Seeing the need for talent management, CJ began consulting with businesses on their talent acquisitions and management functions. In 2006, along with two other talented entrepreneurs, CJ launched the professional contract placement firm Oberon, which in 2009 was ranked third on the Minneapolis – St. Paul Business Journal’s Fast 50 Awards. After selling Oberon CJ went looking for her next entrepreneurial venture and was introduced to Gino Wickman’s book TRACTION. Seeing the benefits of companies Implementing the Entrepreneurial Operating System® (EOS®), CJ had found her next obsession.

Since 2010 helping entrepreneurs and their leadership teams have become CJ’s passion. During her journey, she has helped over 100 companies clarify, simplify, and achieve their vision. An award-winning entrepreneur with a dynamic background, CJ is also a sought-after speaker. She speaks throughout North America to spread the word of EOS and to help companies and leadership teams get better at three things: VISION, TRACTION and HEALTH.

In 2016 CJ became the Head Coach at EOS Worldwide and in 2019 transitioned to Global Community Leader where she assists and guides other Professional EOS Implementers® to help them be their best for their clients.

CJ is a Minnesota native that splits her time between the Twin Cities and Arizona. A mother of seven and a grandmother of nine CJ is family-oriented and lives life full circle.


Since working with EOS, I’ve been able to find more balance between work and family. I prioritize better, so now I get the ‘right’ things done. Every time I feel like I’m back in some old habits, I know I can find the right path to take with EOS; there’s a tool for everything!

Rosie Wagner, HTG Architects

As an Implementer CJ is FANTASTIC. She can keep our team energized. She’s good at pulling out the issues and really finding what people are thinking, but aren’t willing to say. She brings those core issues to the plate and makes sure we can identify, discuss and solve those and bring them to the fore front.

Kevin Ortner, Renter’s Warehouse

CJ is always energetic and exciting to be around. She will identify issues in the room, even before people have really seen what the issues are. She jumps right in and deals with the conflicts between people. CJ does that really well.

Marc Weisenburger, SBG

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