Ed was plucked from a budding banking & finance career in London by his father to return home to fulfill a promise and help build the family wine business, Frog Rock Wines. After 10 years he witnessed the rise and fall of the Australian wine industry going from selling wine out of a tent in a paddock on the weekends to 5 years later selling wine on 4 continents with annual production going from 500 cases to 60,000 cases at its peak. Amid all this, he also set up a vineyard contract services business, a commercial composting business and established a contract vegetable growing operation supplying the likes of McDonalds, KFC & Subway as well as building and running a carwash on the side for himself in his spare time. Oh and somewhere amongst all that he got married and had 3 children and built their new home.
Ed is only too aware of the effort required in managing and balancing the pressures of businesses, marriages, and kids. Ed is upfront about the fact that his style and technique in facilitating the implementation of EOS into his client’s businesses are based not just on his own successes, but on his own failures—the times when he’s had to pick himself up off the mat. He’s seen what works and seen what doesn’t and has the war wounds to prove it.
Ed’s ultimate goal is to provide his clients with freedom—the freedom to really feel in control of their businesses and therefore in control of their lives. Too often, our companies come to control and define us, Ed wants to help his clients climb back into the driver’s seat.
Ed’s journey in implementing EOS into his own businesses and that of his clients have proven to him and his clients that the system just works, period.