In the military, you don’t just step off without knowing where you’re headed. You visualize the terrain, plan the checkpoints, and make sure the whole unit sees the same map. Business is no different. That’s why EOS gives you the 3-Year Picture.
What It Is
Your 3-Year Picture takes your long-range Core Target and brings it closer to reality. It’s not a fantasy. It’s not a “someday” list. It’s a clear, detailed snapshot of what your business will look like three years from now. There is great power in the ability to visualize something.
We’re talking:
- Revenue and profit numbers
- Key measurables that define success
- What your team looks like
- What your clients are saying about you
- What the business feels like when you walk through the door
It’s vivid. It’s concrete. It’s motivating.
Why It Matters
Veteran entrepreneurs are wired to execute. But execution without vision leads to grinding, not growth. The 3-Year Picture gives your team a shared vision of the future, something they can rally behind.
When everyone sees the same picture, alignment skyrockets. You start making decisions today that line up with the business you’re building tomorrow.
Aim Small, Miss Small
Here’s the danger: if your 3-Year Picture is vague, it’s useless. “Bigger business, more clients” isn’t a picture. That’s wishful thinking.
Instead, zoom in. Be specific. If you want a $5M company with a 25% profit margin, 20 employees, and a reputation as the best veteran-owned construction firm in the Southeast…say that!
The clearer you paint it, the more likely you’ll hit it.
Final Thought
Think of your 3-Year Picture as your operational overlay for the future. It’s the map you issue before stepping off. Without it, your team wanders. With it, they march in lockstep toward a future everyone can see.
Don’t skip this. Don’t water it down. See it. Say it. Then go build it.
If you want help creating that vision and making it a reality, let’s talk. I help veteran-owned businesses lead with clarity.