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Erika Trautman

Location

  • Boulder, Colorado, United States
  • Denver, Colorado, United States
  • Offers Virtual Sessions
As part of Meritage, I help companies confidently manage market disruption and prepare for investment or acquisition through EOS and tech expertise.

Meet Erika Trautman

  • Former Google and Atlassian executive who led billion-dollar product lines using EOS principles
  • Orchestrated Atlassian’s $1B+ Loom integration
  • Founded, scaled, and sold venture-backed startup Rapt Media after raising $12M and millions in revenue
  • Delivered 37% YoY growth at Atlassian’s Work Management portfolio ($700M revenue)
  • Chief Product Officer at Sprout Social, leading AI-powered innovation across a $400M+ business
  • Yale-educated leader recognized for bridging entrepreneurial grit with enterprise-scale execution

Book Your Free Introductory Call

Ready to get more of what you want from your business? Let’s talk. Book your free introductory call with me to share your business needs and challenges. I’ll share my background and style. No pressure, just a real conversation to see if we’re the right fit.

The Meritage Difference

Entrepreneurs at Heart
Founder-first. We’ve built and scaled ourselves - so we speak founder, not banker.
Equity Investors by Design
EOS Operators with Investor Fluency. Prepare, raise, and optimize capital for growth or transition.
Exceptional Experiences
Powerful and Personal. Day-one clarity, sustained momentum, and consistent excellence in every session.

What It’s Like to Work With Me

Hear from the business leaders and teams I’ve had the privilege of guiding through their EOS journey.

My Expertise & Insights

Insightful guidance, practical tips, and real-world stories to help you strengthen your leadership team and run a better business.

Executive Overviews & Speaking Engagements

Contact me to schedule a private session – led by me or another Meritage EOSi – for your venture portfolio companies or founder group to see how EOS helps teams:
  • Understand the six keys to building a remarkable organization
  • Align every team around a clear, investor-ready vision with measurable priorities
  • Install disciplined execution using EOS tools—Rocks, Scorecard, L10s—guided by investor insight
  • Bridge strategy to capital with investor-grade metrics, ownership clarity, and 90-day execution

My Upcoming Events

There are no current upcoming events. Please check back regularly and follow us on social for the latest news and events!

erika.trautman@eosworldwide.com

Phone: 510-847-6673

  • Boulder, Colorado, United States
  • Denver, Colorado, United States
  • Offers Virtual Sessions

About

Erika Trautman

Erika Trautman is a serial entrepreneur, and seasoned EOS Implementer who has spent her career leading organizations through moments of high-stakes change. She first encountered EOS as a startup CEO navigating a challenging cash position, a risky strategic pivot, and the pressures of venture-backed growth. EOS became the steady, practical framework that kept her team aligned, focused, and ultimately positioned the company for a successful exit.

Following that acquisition, Erika joined Google, where she led major components of the Google Workspace suite, including Drive, Docs, Sheets, and Slides, and later Atlassian, where she became one of the executive sponsors of Atlassian’s acquisition of Loom, overseeing one of the most intricate product and business integrations of her career. Responsible for delivering over a billion dollars in value from the acquisition, she orchestrated the integration using EOS principles—running L10s, establishing clear accountability, setting rocks with single owners, and driving execution through a rigorous scorecard. EOS remained her operating backbone in every phase of the process.

Before working in software, Erika built and ran a successful video production company, giving her firsthand experience with the challenges and grit required in creative, service-based, and operations-heavy businesses. She understands the realities of teams who don’t sit in front of laptops all day—businesses where people work with their hands, serve customers face-to-face, manage inventory, or run family-owned operations.

Today, as an EOS Implementer, Erika brings deep expertise not only in product strategy and organizational design but also in helping companies of all types—venture-backed or bootstrapped, high-growth or multi-generational—navigate inflection points. She works with businesses preparing to raise capital or planning an exit, teams integrating newly acquired companies, women-led organizations, and husband-and-wife leadership teams looking to strengthen communication and clarity.

Erika is passionate about supporting entrepreneurs of every kind—whether you’re running a restaurant group, scaling a service business, managing a family farm, or leading an innovative tech company. Her mission is always the same: to help great people build healthier, more effective organizations and achieve extraordinary results while living their best lives.

 

Serves Boulder County, Denver Metro Area; Willing to Travel

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