×
Menu
back to docs

About Section

Location Information

  • Identify your THREE primary locations (cities/states/countries)
    • Location 1: City, State/Province, Country
    • Location 2: City, State/Province, Country
    • Location 3: City, State/Province, Country
  • Tip: Choose locations where you actively work with clients, not just where you’re willing to travel

Value Proposition Statement

  • Craft a compelling value proposition that differentiates you
  • Keep it client-focused (what problem you solve, not just what you do)
  • Make it specific to your ideal target market
  • Questions to answer:
    • What unique value do I bring?
    • Who is my ideal client?
    • What transformation do I help create?

About Me

  • Write compelling bio (not just resume)
  • Include your “why” for EOS
  • Highlight relevant experience
  • Keep it conversational and authentic

Logos Section

  • Gather logos from current/past clients (with permission)
  • Ensure high-resolution files (PNG with transparent background preferred)
  • Aim for 6-12 recognizable logos

Introduction Section

Six Bullet Points About You

  • Write 6 concise bullets (25-35 characters) highlighting:
    • Your expertise
    • Your experience
    • Your approach
    • Your ideal client profile
    • Your unique perspective
  • Note: These will appear on hover in the directory – make them scannable and impactful

Personal Introduction Video (60-90 seconds)

  • Script your video covering:
    • Your EOS story (why you became an Implementer)
    • Your expertise and background
    • Your ideal target market
    • Brief testimonial snippets or success metrics
    • Clear call to action

Video Script Framework (90 seconds):

  • 0-15 seconds: Hook + Introduction
  • 15-30 seconds: Your EOS story/why you’re passionate
  • 30-50 seconds: Who you serve best + unique approach
  • 50-70 seconds: Quick success story or client result
  • 70-90 seconds: Call to action to book a call

Note: Please see our Video Production documentation for more tips.

Approach Section

Your Three Uniques

  • Define YOUR three uniques (not EOS Worldwide’s generic ones)
  • Focus on what sets your approach apart
  • Align with your target market’s needs
  • Consider: Your background, industry expertise, leadership style, or specific methodologies

Testimonials Section

  • Select up to 4 powerful written testimonials
  • Can transcribe key quotes from video testimonials
  • Include client name, title, and company
  • Focus on specific results and transformations

Client Testimonial Videos Section

  • Schedule testimonial recordings with current clients or, if you’re a new implementer, with past colleagues or clients.
  • Use the provided release form for permission.Best timing: right after quarterly or annual sessions

Three Questions for Client Testimonials:

  1. Tell me about yourself and your company
  2. Why did you hire me as an Implementer?
  3. What have we accomplished together?

For New Implementers – Character Testimonials:

  1. Who are you?
  2. What has been your experience working with me?
  3. Why should people work with me as an Implementer?

We have used a tool called Senja.io that makes this simple. It helps you:

  • Send a personalized request to a contact list
  • Collect written or video testimonials
  • Get automatic transcriptions so you can reuse the content

Note: Joseph Jaffe, a professional Implementer out of Connecticut, offers a testimonial service in the style of a podcast. If you are interested in this style and service please contact him directly: (917) 603-4639.
Please see our Video Production documentation for more tips.

Events Section

Speaking Engagements

  • List upcoming and past speaking events
  • Include event name, date, topic

Advanced Section

Analytics and Tracking

  • Set up Google Analytics account (if you don’t have one)
  • Prepare Google Analytics tracking ID
  • Set up Facebook Pixel (if using Facebook ads)
  • Prepare any other tracking pixels you use

How to Connect Your Personal GA4 Tracking

To connect your GA4 tracking, you only need your GA4 Measurement ID. Here’s how to get it:

  1. Go to Google Analytics and log in.
  2. Select the property you want to track.
  3. Click Admin > Data Streams under the Property column.
  4. Click your web data stream and copy the Measurement ID (looks like G-XXXXXXXXXX).

Use this just the number ID to connect your GA4 tracking.

Remember: This is YOUR microsite – make it uniquely yours while staying true to the EOS model. The more effort you put in now, the more warm leads you’ll generate later.